Botanica is a music and arts festival that celebrates the art of nature. This festival design includes wayfinding, branding, and a mobile app. Botanica was created to experience a magical world of nature through the eyes of creatives.
The wayfinding at Botanica was created as a full experience with digital signage and an interactive mobile app. A map was designed with illustrations as key markers for the map.
Botanica is inspired by nature, the arts and gardening. The festival identity was created to be organic and vibrant. Illustrations and botanica were created to be bold and exciting to encourage viewers to check it out.
